Rethinking C++
in an Era of Go, Rust, and Zig
The Authentic Way of Building Software Products
In a world of feature factories and rigid roadmaps, The Authentic Way of Building Software Products brings us back to the roots of true software craftsmanship—pragmatic, foundational work that prioritizes solving real problems for real people.
It strips away the distractions of endless output and instead builds on solid principles: deep customer understanding, disciplined validation, and practical execution that delivers lasting value.
This clear, no-nonsense guide offers product teams the mindset and habits needed to create software with genuine impact, one meaningful step at a time.