In a world of feature factories and rigid roadmaps, The Authentic Way of Building Software Products brings us back to the roots of true software craftsmanship—pragmatic, foundational work that prioritizes solving real problems for real people.

It strips away the distractions of endless output and instead builds on solid principles: deep customer understanding, disciplined validation, and practical execution that delivers lasting value.

This clear, no-nonsense guide offers product teams the mindset and habits needed to create software with genuine impact, one meaningful step at a time.

It offers a complete, actionable framework for Authentic Software Product Development—a philosophy rooted in outcomes over outputs, validated learning over assumptions, and human-centric collaboration over rigid processes.

Across seven focused chapters, you'll move from mindset shifts to practical implementation:

• Foundations: Learn why traditional approaches fail and how to build a culture centered on customer intimacy and empowered teams.
• Continuous Discovery: Master habits and techniques to ensure you're always building the right thing—not just any thing.
• The Authentic Process: Shape ideas into focused bets, prioritize through strategic betting (not backlogs), and evolve products sustainably over time.
• Technical & Collaborative Practices: Integrate clean technical execution with seamless cross-functional teamwork.
• Ethics & Impact: Learn to build responsibly—with consideration for privacy, accessibility, and broader societal good.

Whether you're a product manager, engineer, designer, or leader, this volume provides the clarity and tools to escape the feature factory, build products that truly matter, and lead with intention in an uncertain world.

Begin the journey from disconnected output to authentic outcome.